Corporate Influencer Toolkit
The Corporate Influencer Toolkit is designed to empower young changemakers, creative professionals, and SMEs to communicate effectively about green and impact entrepreneurship.
Objectives
- to equip participants with communication strategies and digital storytelling skills to promote sustainability, circular economy, and impact-driven innovation;
- help green influencers act as ambassadors who inspire others in the creative and tourism sectors to adopt more sustainable business models;
- support the creation of authentic, engaging social media content that raises awareness about environmental responsibility and showcases real examples of green transition.
About GREENPACT
GREENPACT develops an innovative bottom-up approach where younger and older people work together transnationally. The project aims to discover, develop, and demonstrate new ways of doing business in the face of global crises, bringing together the entrepreneurial spirit of p
Content formats & publishing rhythm
Promoting content effectively involves considering your audience, platform, and the message you want to convey. The content should relate to the GREENPACT project and promote the development of themes such as circular economy, creative industries, or tourism. The publishing and posting timeline, as well as frequency, can vary based on the type of content, audience preferences, and the platforms used.
Blog Posts/Articles
Frequency: Aim for consistency, whether it's weekly, bi-weekly, or monthly.
Timeline: Publish on specific days or times when your audience is most active.
Videos
Frequency: This depends on the complexity and resources required. It could range from daily short-form content to weekly longer videos.
Timeline: Consider a consistent day or time of the week for video releases.
Infographics/Graphics
Frequency: Depending on your content strategy and resources, aim for a consistent schedule, perhaps every 1-2 weeks.
Timeline: Share when engagement is typically high for yo
Podcasts/Audio Content
Frequency: Weekly or bi-weekly episodes are... common, but it depends on the depth and format of your content.
Timeline: Choose a consistent release day to build anticipation.
Social Media Posts
Frequency: This varies by platform and audience behaviour
Timeline: Schedule posts considering peak engagement times for each platform.
Ebooks/Guides/Whitepapers
Frequency: These tend to be less frequent d...pth. Perhaps a quarterly release could be a good starting point.
Timeline: Align releases with significant industry events or trends.
Email Newsletters
Frequency: monthly for curated content, while product updates or announcements might be less frequent.
Timeline: Schedule newsletters at times when your audience is likely to engage with their emails.
Remember, the key to effective promotion lies not only in...ing valuable content but also in targeting the right audience, choosing the appropriate platform, and using engaging methods to reach and resonate with your audience. Consistency is key, but quality should never be compromised for quantity. Monitor engagement metrics and adjust the frequency or timing based on the response you receive from your audience. Testing different posting schedules can also help you f...nd the optimal frequency for each type of content and platform.
Aims of external communication
The aims of external communication are:
- To contribute to the transfer of knowledge and good practices concerning the project contents in the Central Europe region;
- To create synergies with other European projects, especially those within Interreg and/or in the field of similar thematic issues;
- To promote the project, develop information materia...out obstacles and solutions on the content of the project;
- To contribute to networking of researchers, investors, society and policy makers by mutual exchange;
- To spread the key messages and findings of GREENPAC...ating project results and outcomes in all partner regions;
Content What Should Influencers Communicate?
Influencers should focus on:
- About GREENPACT: Project goals, activities, and benefits for creative and tourism sectors.
- Sustainability & Circular Economy: Explain concepts in simple terms, share practical tips.
- Project Outputs: Tools like CCI Assessment, Tourism Assessment, and certifications.
- Events & Milestones: Announcements, invitations, and success stories.
- Impact Stories: Real-life examples of businesses adopting sustainable practices.
- Community Engagement: Calls for collaboration, networking opportunities, and co-creation labs.
Hashtags, channels & call to action
Don t forget to use Hashtags: #cooperationiscentral #euproject #greenpactproject #sustainability #circulareconomy #ccis #creativeindustries #tourism #smartereurope #greendeal #interregce #interregproject #greenpactproject
https://www.linkedin.com/company/greenpact-interreg-ce/
https://www.interreg-central.eu/projects/greenpact/
Become a GREENPACT Ambassador.
Join the movement and help shape a greener future!
Green Strategy & Leadership
From vision to action: strategy, governance, culture and reporting how to lead sustainable transformation.
A green strategy positions sustainability at the core of the business model, linking economic success with environmental and social value.
- Long-term vision aligned with climate goals and just transition.
- Clear priorities on climate, circularity, social innovation.
- Actionable roadmap with milestones, indicators and ownership.
- Integration with overall business strategy and budgeting.
- Legislation (EU Green Deal, national rules) tightens efficiency, emissions, reporting.
- Customers demand ethical, ecological, and transparent offerings.
- Investors use ESG to allocate capital.
- Employees especially younger talent prefer purposeful employers.
Circular Economy in Practice
From linear to circular value: materials, waste, reuse, repair, sharing models, and design for regeneration.
- Design out waste and pollution.
- Keep materials and products in use longer.
- Regenerate natural systems.
- Prioritise reuse, repair, remanufacture.
- Material passports and product traceability.
- Design for disassembly and modularity.
- Sharing, leasing, servitisation models.
- Reverse logistics and take-back schemes.
Track Scope 1 3 emissions, circular material use rate, waste diversion, and product life extension.
Resource Library
Curated tools, guides, frameworks and case studies for creative and tourism enterprises starting or advancing their green transition.
Quick-start tools
- GREENPACT CCI and tourism readiness self-assessments.
- Simple materiality and stakeholder mapping templates.
- Checklist for no-regret measures in SMEs.
Deep-dive references
- EU Green Deal and national strategies summaries.
- Sector-specific decarbonisation and circularity roadmaps.
- Case studies from cultural, creative and tourism sectors.
Glossary
Short, practice-oriented explanations of key sustainability and circular economy terms used in GREENPACT.
Business models that intentionally create positive social and environmental outcomes alongside financial returns, with impact integrated into the core strategy.
A fair shift to a climate-neutral and circular economy that protects workers, communities and vulnerable groups, ensuring that no one is left behind.
- Scope 1: Direct emissions from owned or controlled sources (e.g. company vehicles, boilers).
- Scope 2: Indirect emissions from purchased energy (electricity, heating, cooling).
- Scope 3: All other indirect emissions in the value chain (suppliers, use of products, travel, waste).
Environmental, Social and Governance factors that investors and stakeholders use to assess the sustainability and ethical impact of a business.